Advantages Of Web Design

Web design can simply be described as a way of creating or coming up with web pages better know as web sites. Web design can be done either through the use of HTML which is a computer language that is used to write the web. HTML stands for Hyper Text Markup Language. Clicking Here is an excellent resource for this. Another means is through the use of CSS which stands for Cascading Style Sheets. CSS is used to dictate how ones web site pages should be laid out or displayed. JavaScript can also be used when developing a Page.

Web design can also be described as a way to deliver available content to an end user through the World Wide Web by using a web enabled software like the web browser best examples being the internet explorer and the Mozilla Firefox. Page Design is all about coming up with a good web site. A site is a collection of one’s documents and application that are presented online so as to benefit an end user who mostly likely requires information about the owner of the site. Therefore, Site design usually involves the structuring of the site in terms of the information display, the page layout in terms of lines, the shape, texture and color so as to achieve a more pleasing look.

Coming up with a site design that suits your web site can be a big hustle. That is why most companies and individuals will seek the help of a professional designer.

Hiring a web designer than developing your own web sites has major advantages and some of them include:

-They offer greater flexibility since they will analyze all your business aspects before making any suggestions. This will enable them to be able to know all your business needs then find the best implementation that will match your needs.

-Professional website designers will offer technical expertise. Even with all the available wed development software available in today’s market, one will eventually need a professional who will be able to ensure that their web sites has the latest technology, will be able to load faster and can easily be accessed on different range platforms.

-Save time. Web design is time consuming because it requires a lot of details. Getting outside help will allow you to force on the other major aspects of your business by letting the web designer to deal with all the web site issues.

-Professional web designers help improve aesthetics to your web site. They are able to create a more coherent web design because they have the knowledge and expertise to know what application and layout will best suit your web pages. Improved aesthetics will be able to improve your custom marketing.

Having your web site is just as important as marketing your business. But nothing is as important as having a good web page design as this is what majority of your site views will be looking at as they browser through your web site.

Interactive Marketing, Revisited

Like their audiences, marketers themselves are fans of the new and improved. In recent years, cross-channel pragmatism has often given way to online mania as advertisers pour money into search, e-mail and video marketing campaigns. NJ Web Design is an excellent resource for this.

Any marketing professional who prowls the Net for information has seen this pattern – an indictment of traditional marketing followed by a plea to embrace interactive channels and practices. In smug articles, print ads give way to podcasts, and hoary 30-second television spots succumb to splashy Internet video advertising.

But is there really such an important distinction between traditional and interactive marketing channels? It depends how you define interaction. I like to think all effective marketing builds on a series of successful interactions. After all, regardless of what channels you’re using, your marketing message is unavoidably interacting with a number of internal and external factors.

Savvy marketers design successful interactions between people, products, brands, services and ideas. And marketers can work to identify interactions that create more successful campaigns. As you plan, consider some of the interactions that can mean the difference between success and failure. Consider how your current campaign interacts with:

Other campaigns – every marketing message exists in the context of other campaigns, past and present and future. Does your campaign build on previous campaigns, or set the stage for later ones? Does it build on the buzz established by events, other products or other companies?

Available technology – Effective interactive marketing means understanding the channels that are available and choosing the best technology to deliver your message with maximum effectiveness. Emerging channels are exciting, but few of us have unlimited technical support at our command to support and execute our marketing ideas.

Internal stakeholders – At some point, all veteran marketers have had to face the campaign killers within. It could be your management, staff, or co-workers. It could be budget or resource constraints. One of the first interactions you might design is within your own organization to obtain the buy-in or resources needed to move forward.

Current environment – Working in real estate, I learned never to serve up corporate communications without checking the current environment. Were rates headed up, or down? Had some guru made a bold forecast for the coming year? Was an annual or quarterly report on tap? What about recent activities in the courts or legislature? Your communications interact with hundreds of other messages to which your audience is exposed each day.

Competitors – What’s your positioning regarding your competition? Are you creating a series of interactions that will encourage prospects to become customers, repeat customers and referrers? What’s your competitor’s positioning regarding your customers?

A lot to think about before your interaction with customers ever begins? Perhaps, but thinking through different types of interactions at the outset could help you generate ideas and make better decisions that ultimately improve results.

Law Firm Marketing – 5 Easy Ways To Market Client Reviews

Your law firm’s best marketing tool is your client base. “Reality-based” marketing is taking the lead over campaigns that once dedicated millions to hiring paid celebrities to promote your services. Why? Clients are “real” people who can tell “real” stories about how your business helped them, inspired them or offers the most desirable services. about this is an excellent resource for this.

Adopt a system for ongoing interviews with past and present clients that will help you shape your marketing message, personalize it and win your firm new business.

In addition to creating a powerful marketing tool, you also will have established a system to continually improve or expand your services. Don’t just ask clients what they like about the firm; ask them how you can make things better for them if they don’t like your firm, or ask if you should expand services.

Major law firms will spend tens of thousands of dollars each year on full-time or outside personnel to create and conduct client reviews, and much more incorporating findings into marketing tools. If you’d be willing to use some sweat equity and not dip into your budget, then solo attorneys and smaller law firms can capitalize on their client reviews that were successful.

5 Easy Steps to Market Client Reviews

  1. Adopt a client interview system. The 500-lawyer firm Ballard Spahr Andrews & Ingersoll (www.ballardspahr.com) in Philadelphia hired a full-time “client interviewer” this year, utilizing the services of a veteran journalist to conduct regular interviews of existing clients to learn how to improve services. The goal was to capture unbiased results. Solo entrepreneurs and small law firms can use this approach without incurring the additional expense of hiring another full-time staff member by taking steps to ensure that a client questionnaire is unbiased in the questions asked, and open-ended to allow clients to volunteer comments.
  2. Integrate positive client responses into your marketing campaign. Personal testimonials are a powerful marketing tool, and clients you interview can become your chief selling point. Don’t just ask clients if what they like and don’t like about your firm; ask if there was a problem that was solved for them. Ask for permission to fine-tune and shorten their responses; then post this along with their picture on your website and in your marketing handouts.
  3. Integrate client testimonials into your advertising campaign. The 13-office firm Sedgwick, Detert Moran & Arnold (www.sdma.com) was a first-place winner this year at the Legal Marketing Association’s annual award ceremonies in Boston for its promotional series of internal posters that became external marketing materials. The “Women’s Forum” campaign featured on client and attorney relationships with breezy copy and attention-getting photographs of lawyers and clients.
  4. Make client reviews part of your long-term marketing mix. The time you invest in capturing client reviews and using them as marketing tools can also become a strong addition to your annual reports and to permanent features of your Web site with special sections designed to focus on client testimonials.
  5. Update client reviews every year. Every year, update client reviews. Your goal is to seek additional reviews from new clients, and also to revisit clients already interviewed for new comments and new insights on how to make your client interview process better. You can determine if you are providing the services your clients really want, while getting their active feedback and simultaneously building trust and loyalty while using your marketing to create new business.

Know About Bitcoin

Bitcoins have become a very well known and popular form of currency over time. Though, what exactly is Bitcoin? The following article will go over the in’s and out’s of this currency that popped up out of no where and spread like a wildfire. What makes it different from normal currencies? Get More Info

Bitcoin is a digital currency, it is not printed and never will be. They are held electronically and nobody has control over it either. Their produced by people and businesses, creating the first ever form of money known as cryptocurrency. While normal currencies are seen in the real world, Bitcoin runs through billions of computers all around the world. From Bitcoin in the United States to Bitcoin in India, it has become a global currency. However the biggest distinction it has from other currencies, is that it is decentralized. This means that no specific company or bank owns it.

Who created it?

Satoshi Nakamoto, a software developer, proposed and created Bitcoin. He saw it as a chance to have a new currency on the market free from central authority.

Who prints it?

As mentioned earlier, the simple answer is nobody. Bitcoin is not a printed currency, it is a digital one. You can even make transactions online using Bitcoins. So you can’t churn out unlimited Bitcoins? Absolutely not, Bitcoin is designed to never “mine” more than 21 million Bitcoins into the world at one time. Though they can be broken up into smaller amounts. One hundred millionth of a Bitcoin is called a “Satoshi”, after its creator.

What is Bitcoin based on?

For appearances mostly and conventional use, Bitcoin is based on gold and silver. However, the truth is that Bitcoin is actually based on pure mathematics. It has nothing to hide either as it’s an open source. So anyone can look into it to see if it’s running the way they claim.

What are Bitcoin’s characteristics?

  1. As mentioned earlier, it is decentralized. It is not owned by any specific company or bank. Every software that mines the Bitcoins make up a network, and they work together. The theory was, and it worked, that if one network goes down, the money still flows.
  2. It’s easy to set up. You can set up a Bitcoin account in seconds, unlike the big banks.
  3. It’s anonymous, at least the part that your Bitcoin addresses are not linked to any sort of personal information.
  4. It’s completely transparent, all of the transactions using Bitcoins are shown on a large chart, known as the blockchain, but nobody knows it’s you as no names are connected to it.
  5. Transaction fees are minuscule, and compared to a bank’s fees, the rare and small fees Bitcoin charges are close to nothing. It’s fast, very fast. Anywhere you send money too, it generally will arrive in minutes after processing.g. It’s non-repudiable, meaning once you send your Bitcoins away, they’re gone forever.

Bitcoin has vastly changed the world and how we see money. Many people are left wondering if it’s possible to live off of Bitcoins. Some have even tried to do so. Even so, Bitcoin is a part of our economy now, a unique kind of currency, and it isn’t going to go away anytime soon.

ICO in Cryptocurrency

ICO is short for Initial Coin Offering. When launching a new cryptocurrency or crypto-token, the developers offer investors a limited number of units in exchange for other major crypto coins such as Bitcoin or Ethereum.weblink

ICOs are amazing tools for quickly raining development funds to support new cryptocurrencies. The tokens offered during an ICO can be sold and traded on cryptocurrency exchanges, assuming there is sufficient demand for them.

The Ethereum ICO is one of the most notable successes and the popularity of Initial Coin Offerings is growing as we speak.

A brief history of ICOs

Ripple is likely the first cryptocurrency distributed via an ICO. At the start of 2013, Ripple Labs began to develop the Ripple payment system and generated approximately 100 billion XRP tokens. These were sold through an ICO to fund Ripple’s platform development.

Mastercoin is another cryptocurrency that has sold a few million tokens for Bitcoin during an ICO, also in 2013. Mastercoin aimed to tokenize Bitcoin transactions and execute smart contracts by creating a new layer on top of the existing Bitcoin code.

Of course, there are other cryptocurrencies that have been successfully funded through ICOs. Back in 2016, Lisk gathered approximately $5 million during their Initial Coin Offering.

Nevertheless, Ethereum’s ICO that took place in 2014 is probably the most prominent one so far. During their ICO, the Ethereum Foundation sold ETH for 0.0005 Bitcoin each, raising almost $20 million. With Ethereum harnessing the power of smart contracts, it paved the way for the next generation of Initial Coin Offerings.

Ethereum’s ICO, a recipe for success

Ethereum’s smart contracts system has implemented the ERC20 protocol standard that sets the core rules for creating other compliant tokens which can be transacted on Ethereum’s blockchain. This allowed others to create their own tokens, compliant with the ERC20 standard that can be traded for ETH directly on Ethereum’s network.

The DAO is a notable example of successfully using Ethereum’s smart contracts. The investment company raised $100 million worth of ETH and the investors received in exchange DAO tokens allowing them to participate in the governance of the platform. Sadly, the DAO failed after it was hacked.

Ethereum’s ICO and their ERC20 protocol have outlined the latest generation of crowdfunding blockchain-based projects via Initial Coin Offerings.

It also made it very easy to invest in other ERC20 tokens. You simply transfer ETH, paste the contract in your wallet and the new tokens will show up in your account so you can use them however you please.

Obviously, not all cryptocurrencies have ERC20 tokens living on Ethereum ‘s network but pretty much any new blockchain-based project can launch an Initial Coin Offering.