A lawyer marketing plan doesn’t have to be outrageously expensive. If you work at a law firm or law practice, these 5 Internet marketing tips offer a great way to begin receiving exposure for your practice.
- Secure an exact keyword domain name.
If you are a personal injury lawyer in Boston, you will want a domain name such as personalinjurylawyerboston.com. This will help to rank under the keyword phrase that’s within the domain. When looking for available names, take note that Google will not put more or less credit on a.com,.net, or.biz extension. The domain name will also help your firm rank under various phrases including the keywords in the name.click to read more
- Load your website with excellent content.
If you want to rank under the phrase “boston truck accident lawyer”, you want to have a page on your website dedicated to truck accidents. Put together a list of the specific areas that you practice in and ensure that you have a page dedicated to each. And to really make an impact, include extensive legal information and helpful resources for your site visitors.
- Write Press Releases and send them across the net.
To get those SEO rankings, you’ve got to get links. A quick way to get moving is to write a news-oriented press release and syndicate it to various press release websites. With each release, you can include a link back to your law firm web site. Let the world know about your recent settlements, new hires, and other newsworthy events. Of course, make sure you are following state bar guidelines. A few free websites to use are PR Log, Free Press Release, and 1-888 Press Release.
- Write Articles that show off your firm’s expertise.
Another way to generate links is to write informative articles with quality content. In other words, be sure to include useful information that goes beyond the sales pitch. Once you have an article written, syndicate it to article websites such as this one.
- Make sure that you have a local map listing.
Claim your listing. If it is not set up, create a new listing. If you have multiple office locations, set up listings for each office. Fill in as much information as possible including and include a healthy number of images. And remember: Google wants to see business reviews. Satisfied customers can leave them either directly within Google Maps, or on a wide range of “review” sites from which Google draws business information.